Terms to know: Segmentation

n-Select segments

A portion of the entire population that is the target for a campaign. The results returned by a selection filter are divided into a number (n) of segments, with the same number of contacts or prospects in each segment.

segment

Portion of the entire population that is the target for a particular marketing campaign. A segment organizes customers and prospects according to demographic and behavioral patterns.

segment definition

Specifications for an individual segment within a segmentation job. A segment definition can be a query segment or an n-Select segment.

segmentation job

A mechanism for establishing all of the segments in a marketing campaign. This allows segments to be added, deleted, and tested. The segments can then be assigned to individual source codes and created in one process rather than individually creating each segment.